Tuesday, 5 March 2013

Benefit Fake Up Concealer Launch


Last night I was lucky enough to attend the Glasgow launch of Benefit's newest product.  There's already quite a buzz about it and I think the main reason is that it's promising to fix a lot of girls beauty bug bear - under eye concealer creasing!  I don't know about you, but no matter what underneath my eyes my concealer always creases - even if I use primer and powder (I always powder!).


The packaging is true to regular Benefit Style - it's gorgeous!  Sleek silver tubes with hot pink lace design and purple writing.  Very boudoir, ooh lala!  It definitely wouldn't look out of place sitting on my dressing table.  Something that I really liked though is that the boxes are different tones, corresponding with the shade of concealer inside - I just love that little attention to detail.  I'm a sucker for things like that!


Now on to the actual product!  This concealer is ridiculously smooth and creamy, and that's due to the hydrating ring around the concealing core - it feels like silk! The hydrating ring contains vitamin E - a hyrdation dream!  And apple seed extract which brightens, nourishes and protects.  It can all start to sound a little complicated when you break it down but all you need to know is that - it will keep your under eye area (or anywhere you decide to use it as it is a multi-purpose concealer) lovely and moisturised while concealing and brightening.  When I first seen it, it really reminded me of the lipstick/balm hybrids that you can buy; lipstick in the middle and balm on the outside which promises strong pigment along with gorgeous hydration - very much like this little concealer!



It comes in three shades so there should be something to suit most skin tones.  I got colour matched by Claire, my shade is 01 light (would you believe given my pasty complexion?!) and had it applied in the "Kardashian" V- style under my eyes and over my (non-existent) cheek bones and it completely lifted and brightened my face.

Benefit's head Makeup Artist Lisa gave a little presentation on the Fake Up and told us it was one of the main products used for the perfectly sculpted dewy glowing skin at the Matthew Williamson show at London Fashion week - very in this season!  And as I'm now armed with my very own 3 shades (thank you Benefit, you sure know how to spoil us!),  I can use the darker ones for contouring.


I had Fake Up on for a couple of hours at the event, then about another two afterwards and would you believe...  Dun, dun, DUN - there was no creasing underneath my eyes - and I hadn't even powdered it into place.  I couldn't believe it!  Fake Up will be available nationwide on March 30th and will retail for £18.50.

Subtle contouring with Fake Up

20 comments:

  1. wow so different looks really interesting! Love the packaging as usual!
    Hannah :) x

    ReplyDelete
    Replies
    1. I know I love Benefit packaging! And the product is great :) xx

      Delete
  2. This looks like an amazing product & the packaging is so pretty! xx

    ReplyDelete
    Replies
    1. It's really great! Under my eyes are so dark and it completely covers it! Xx

      Delete
  3. So intrigued by this product - sounds amazing and it definitely looks gorgeous on you! Love the idea of using them to contour with too. xx

    ReplyDelete
    Replies
    1. It's definitely worth a look! I'm quite impressed with it, I've had it on since this morning and it still looks perfect :) no creasing xx

      Delete
  4. Amazing post hun! I really like the look of this seems like it will be a really good product! Packaging is gorgeous too! :) xxxx

    ReplyDelete
    Replies
    1. I'm liking it, granted I've not had it for very long but it's wore on me all day really well. I find it doesn't cover my most stubborn of pigmentation scars but I'm not bothered by that, it's really lovely under the eyes :) xx

      Delete
  5. Looks very very interesting! Pity they sell in China, grrr!!! xx

    ReplyDelete
    Replies
    1. I've. never seen anything else like it! It's still going strong and I've had in on all day! It must be annoying when you see things you'd like but won't get them because they sell in china! X

      Delete
  6. This looks beautiful! The moisturising ring sounds like just what I need these days! x
    http://hollieappleby.blogspot.co.uk/

    ReplyDelete
    Replies
    1. I'd never really thought about it but it makes sense to me now that if under my eyes is more moisturised the better my concealer will sit. Obviously just like when your face is more moisturised your foundation is better doh haha xx

      Delete
  7. I will definitely be giving this ago!

    fashion--geek.blogspot.com
    xo

    ReplyDelete
    Replies
    1. Is definitely worth s look! I was so impressed with it today :) I wore it all day and it stayed flawless, just a little bit of normal wear and fade but no horrible goopy creases! Xx

      Delete
  8. Oh wow! This looks like an amazing product! If only I didn't just buy a MAC concealer. I cope with the some problem. Concealers crease faster than lightening on me! The other day I went to I think it was Lancome and the lady tried the concealer on me. It looks fine. She gave me a mirror so I could look in a different light. Seriously, it already creased. Can you believe that.. 30 second, maximum.

    I heard much about this concealer though! Many bloggers are very positive about it. I think I'm going to try it out soon at the Benefit counter. There's nothing wrong with trying, right?!?! Haha :)
    Thank you for the clear review!

    X

    ReplyDelete
    Replies
    1. I'm terrible for creasing too and this is honestly the only thing I've ever tried that doesn't! It would be worth going to the counter and getting it applied then wearing it for the rest of the day and deciding whether it's for you or not, but it really works for me, which is shocking because of how much I crease! haha xx

      Delete
  9. This looks amazing and you look gorgeous as always! Definitely adding this to my beauty wish list! xx

    ReplyDelete
  10. I'm adding Fake Up to my concealer wish List! Boutique Bag Lady

    ReplyDelete
    Replies
    1. Oooh yay! You should see the state of my wishlist right now - I need to win the lottery...or rob a bank! xx

      Delete